Rank Your Local Business – Helpful Introduction on Local SEO

See below chart that shows a breakdown of the weighting of various ranking factors within local SEO campaigns. One of the things to note here is that whilst there are a few slightly different factors compared to the usual SEO campaign (i.e. External Loc. Signals and My Business Signals), links and on-page SEO factors still play a huge part. The only difference is that the type of links you’ll want to focus on will be a lot different.

I’m going to talk you through some of the techniques that you can implement to get results from your local SEO campaigns.

Check below techniques that will help you to rank well in Local Search Result.

Google Local Business

Claim you Google my business page.  I’m not going to go into all the details of setting it up because there are tons of articles that explain this process.

All you need to know is that once you’ve set it up, you should include the following:

• Add a long, unique description that’s formatted correctly and includes links.
• Choose the correct categories for your business.
• Upload as many photos as possible.
• Add a local phone number to your listing.
• Add your business address that’s consistent with that on your website and local directories.
• Upload a high-resolution profile image and cover photo.
• Add your opening times/days (if relevant).
• Get real reviews from customers (I’ll come onto this).

NAP (Name, Address, Phone Number)

Consistency is key here. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations).

You’ll also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.

Here’s the code that you can adapt to your own website:

<div itemscope itemtype="http://schema.org/LocalBusiness">

<p itemprop="name">COMPANY NAME</p>

<p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">

<p itemprop="streetAddress">ADDRESS LINE 1</p>

<p itemprop="addressLocality">CITY</p>,

<p itemprop="addressRegion">REGION</p>

<p itemprop="postalCode">POSTCODE/ZIP</p.

<p itemprop="telephone">PHONE NUMBER</p>

<meta itemprop="latitude" content="LATITUDE" />

<meta itemprop="longitude" content="LONGITUDE" />

</div>

All you need to do is change the text in bold to your own details — simple.

Local Reviews

Local reviews have a direct impact on local search rankings, so you’ll want to spend some time acquiring them. 

For more please read full article at Local SEO...